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Workshop: Website Localization and the Localization Ecosystem that is Needed to Make it Happen

November 10 @ 10:00 am - 12:00 pm

$25 – $45

In the vast universe of the localization process, website localization is one important vehicle to communicate a company’s brand, style, and product portfolio. In this workshop, you will learn how NetApp localizes websites, and also learn about the localization ecosystem that is needed to make it happen. From strategy to execution, including technology, project and vendor management, Edith will give an overview of how NetApp goes to market in over 150+ countries.


About the Presenter:

Edith Bendermacher is a native of Poland, grew up in Germany, and ended up in California 18 years ago. Today, Edith is Head of Localization and Globalization Strategy at NetApp, based in Sunnyvale, California. Her team oversees localization at NetApp in 15 languages under a Center of Excellence, and they are responsible for the strategic planning for globalization across all departments, as well as the delivery, uptake, and return of the globalization investments.
In her spare time, Edith and her family love to travel around the world. She is also an avid photographer, looking for meaningful fragments through the lens of her camera, most recently focusing on the newest member of her family, Boba, the blue Boston Terrier. Find her on Twitter at @EdithBeee.


NCTA Members EB – $25 (until 11/4/2018)

Non-NCTA Members EB – $35 (until 11/4/2018)

NCTA Members (after 11/4/2018) – $35

Non-NCTA Members (after 11/4/2018) – $45

Continuing Education: ATA-certified members will earn 2 Continuing Education points.

RegistrationEarly payment is advised in order to secure participation and help reach the workshop minimum participation. Unfortunately, workshops may occasionally have to be canceled or rescheduled if the confirmed participation in advance is very low. NCTA will not be responsible for any consequential losses to participants arising from this.

Cancellation policy: Refunds are issued only if notice of cancellation is received one week prior to the applicable workshop date. A cancellation fee of $10 is charged for all cancellations.


REGISTRATION CLOSES 11/9/2018 at 12:00 p.m.

Space is limited to 30 attendees. Register now to reserve your space.

Questions? Need more info? Email Judit Marin at continuing-ed@ncta.org


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November 10
10:00 am - 12:00 pm
$25 – $45
Event Category:


Judit Marin


Golden Gate University
536 Mission Street, Room #5215 -- We recommend taking BART to the venue; parking is limited!
San Francisco, CA 94105 United States
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