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September 14th – NCTA General Meeting – Changing the Conversation on Pricing

September 14, 2019 @ 12:30 pm - 4:00 pm



12:30 p.m.: Orientation for New Members
For anyone who wants to know more about NCTA.

1:00 p.m.: Networking
Come meet and network with fellow translators and interpreters. Learn more about our association!

1:30 p.m.: NCTA Business

2:00 p.m – 3:15 pm.: Presentation: Changing the Conversation on Pricing

Many translators still bill by words and compete on price. Why? Word pricing mischaracterizes the nature of our work and leaves us talking about pennies. That defines us as vendors of a commodity with a low unit price. It also incentivizes speed over quality. Moving away from word rates toward hourly or project-based fees better reflects how we actually work—and how we want our work to be perceived. Changing the conversation on pricing is essential to moving upmarket and cultivating better client relationships.

About the Speaker:

Michael Schubert is an ATA-certified German-to-English translator based in San Francisco providing premium translation services with a focus on corporate communications, information technology, and finance. He is also an Adjunct Professor for German-to-English translation at MIIS Monterey. More at www.michaelschubert.com.

3:30 p.m.: Networking

When: Saturday, September 14th, 2019 from 1:00 p.m. to 4:00 p.m. Plus: New Member Orientation from 12:30 p.m. to 1:00 p.m.
Where: Golden Gate University, Room 3208, 536 Mission St. (between 1st and 2nd), San Francisco

Transportation and Parking: Muni rail lines J, K, L, M, N, S or F; MUNI streetcars and buses 2, 5, 6, 9, 12, 14, 21, 31, 38, 41, or 71. BART: Montgomery station.
Transportation to/from Sacramento (inexpensive, non-stop, express bus service): Megabus


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Golden Gate University – Room 6208
536 Mission Street --- We recommend taking BART to the venue; parking is limited!
San Francisco, CA 94105 United States
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