NCTA Administrator
2261 Market Street, #160
San Francisco, CA 94114-1600
(510) 845-8712
NCTA has always preferred to hold face-to-face events but as you know, it is no longer possible at the moment. We’d like to invite you to the third Virtual General Meeting, directly from home.
We will host our meeting on Zoom. You will need to RSVP to this invitation from the NCTA website, while logged-in or by providing your email address. After you confirm your attendance, you will receive an email with the Zoom details just prior to the meeting. Please RSVP by Friday, Dec. 4th, 6:30pm US Pacific time, to receive the Zoom invitation! No EXCEPTIONS!
– Welcome and NCTA business
– Guest Speaker – Getting Started with Terminology Management
– Q&A
– Virtual networking
– Closing
Terminology management can make or break the success of a translation project in terms of both budgets and sales. Identifying and standardizing terminology reduces the need for expensive queries management and rework on jobs. Terminology is a crucial aspect of user experience design. Despite its strategic value, many are unaware that terminology is at the core of producing solid, well-performing products. Join this session for guidelines on getting started with terminology management. Learn about key concepts, strategies for unpacking how terms will be interpreted, and ways to write new terms to increase the adoption of the intended messaging among audiences.
Alaina Brandt is an assistant professor of professional practice in the Translation and Localization Management program at the Middlebury Institute of International Studies at Monterey. Alaina Brandt is an ATA director and the assistant administrator of ATA’s Translation Company Division. She serves on Technical Committee 37 on Language and Terminology (International Organization for Standardization) and Committee F43 on Language Services and Products (ASTM International). She is a trainer through her localization consultancy Afterwords Inc. She has an MA in language, literature, and translation from the University of Wisconsin-Milwaukee.
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